Rupert Baines, CEO, UltraSoC Rupert is a 30-year veteran of the global semiconductor and communications industries, and has previously held senior roles in both start-ups and prominent trans-national companies. Before joining UltraSoC he was VP of Strategic Marketing at Mindspeed following that company’s acquisition of Picochip (now part of Intel), where he had served as VP of Marketing. His CV also includes spells at first:telecom, Arthur D Little and Analog Devices, where he played a key role in the development and mass-market adoption of digital subscriber line (DSL), the most common broadband access technology in use around the world today. He is a Fellow of the Institute of Engineering and Technology (FIET) and Fellow of the Royal Society of Arts, Commerce & Manufacture (FRSA).