With 15 years of experience, Mr. Fried is a seasoned strategy consultant and marketing advisor to both multinationals companies and start-ups, across a broad range of industries, including financial services, fast-moving consumer goods (FMCG), automotive, retail, medical devices and software).

Past positions include roles with Monitor Company, Financial Services Authority, Oxford Risk, Mountainview, Oxford University, Eternegy and Milk & Honey Distillery. Mr. Fried received a M.B.A. from Hautes Etudes Commerciales de Paris, a M.Sc. In Behavioral Economics from Oxford and a B.Sc. In Risk & Choice from University College London.