A public relations (PR) crisis can spread in a variety of ways today — especially on TV, online and through social media — that will impact your brand forever. How quickly you respond is critical. Without giving you a lecture: When things are calm I strongly hope you are establishing your brand mission, attributes, and creating goodwill in…
I have always strongly recommended folks should get out and support your community by being on a nonprofit board. It’s great for you physically and mentally, wonderful for your company brand as a representative, and in most cases you will make a difference. When you join, most nonprofits will share a list of things you…
I took this from an online source: Branding is an “attempt to attach higher credibility to a new product by associating it with a well-established company name. Unlike a family-branding (which can be applied only to a specific family of products), corporate branding can be used for every product marketed by a firm.” My take…
A primary objective of a manufacturer is building high-quality products that solve industry and/or specific customer design challenges. No matter the size of the company, this must be done at a profit or the business will ultimately fail. To ensure product development success (and revenue), designers utilize a number of tools to implement lean product…
The ex-CEO of Avnet, Roy Vallee, always said be a lifelong learner and I must admit it took me a long time to understand the meaning. At some point (in my late 40s) I got off my butt and joined the Business Marketing Association (BMA) and it was best move I made. I attended local and…
While the mantra of the high-tech industry is constant change, the types of changes our industry has been facing just this month are far outside the norm. The burning business and industry questions are not about volatile market cycles but what happens when ideology meets manufacturing reality along the global supply chain. There are, to…
The automotive industry and its robust and complicated supply chain is constantly striving to reduce defective parts per million (DPPM). With autonomous vehicles entering mainstream markets over the next decade, the quality requirements for many automotive electronic systems are increasing rapidly, and suppliers have been required to shift from DPPM to DPPB (defective parts per…
1. Show personality, and send out a signed holiday card in the mail (not with your name imprinted). If snail-mail is out of the question for you, create an email with a nice graphic or even a video message. 2. Accept invitations and attend the holiday events you are invited to, even if it’s a…
How do companies in the electronics logistics and supply chain industries use content and social media? In 2014 Fronetics conducted industry-wide surveys to learn how logistics and supply chain companies were using content and social media as part of their marketing programs. The reports, Content Use in the Logistics and Supply Chain Industries and Social…
The Chicago Cubs playing in the 7th game of the World Series – it’s like your first Christmas morning on steroids. Winning was surreal vs Cleveland. It was exhausting and jubilant. So, what’s the big deal? Chicagoans understand but my out of state friends just wonder why? Let me try to explain. My parents were…