Why Burger King Is a Better Role Model for the Electronics Supply Chain Than Amazon.com
Ever since it pioneered the virtual-storefront revolution, Amazon.com has often been cited as the gold standard for fast and cost-effective product delivery. Though there is no doubt that the “Amazonification” of fulfillment has changed expectations of customers in all channels, this omnichannel model doesn't necessarily translate to success in the electronics sector. In fact, I…
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