February Caption Contest Winner(s)

Normally, we'd pick just one winner for our new EBN photo caption contest, but since this was the inaugural, and since we had a couple of really clever ones for the image below, we're going to bestow two winners for February: @DavidE and @Comms1. Here's DavidE's caption: “Sew it Seams that Sheets of Success Spawn…

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Is Apple Losing Its Cool?

Some days ago, Apple co-founder Steve Wozniak expressed concern about the company losing its cool. More specifically, he is concerned about Apple not being the cool computing system for too much longer. This is not the first time Wozniak has expressed concern about the future of Apple. Last year, he was worried that Microsoft might…

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Marketing Is Warfare, Not Number Crunching

There are two ways to approach a competitive environment-based marketing program: As a field general or as a bean counter. Guess which approach works better? More on that later, but first, attitudes regarding budgets vary greatly. Some believe in creative financing, such as having their PR or ad agency invest in their company: We expect…

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They Eat Horsemeat, Don’t They?

NUREMBERG, Germany — I've spent this week in Europe for Embedded World here but transited through the UK, and it's hard to miss the top news story here: The unfortunate discovery of horsemeat in frozen beef burgers on what appears to be a massive scale. The scandal has provoked a recall of the burgers with…

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Mobile Device Market Eludes HP

Hewlett-Packard Co. is taking another stab at the tablet market. This week at the Mobile World Congress in Barcelona, Spain, the company unveiled the HP Slate 7, a low-end tablet powered by the Android operating system and priced at $169. The product provides an affordable entry point for consumers looking to buy a tablet under…

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With Counterfeit Components, Buyer Beware

A 2012 study by market research firm IHS found that more than 12 million counterfeit electronics and semiconductor components have entered the distribution chain since 2007, with 57 percent of all counterfeit parts obsolete or end-of-life components. Many of these parts make their way into mission-critical industries, such as defense and aerospace, where a malfunctioning…

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