Marketing Is Warfare, Not Number Crunching

There are two ways to approach a competitive environment-based marketing program: As a field general or as a bean counter. Guess which approach works better? More on that later, but first, attitudes regarding budgets vary greatly. Some believe in creative financing, such as having their PR or ad agency invest in their company: We expect…

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They Eat Horsemeat, Don’t They?

NUREMBERG, Germany — I've spent this week in Europe for Embedded World here but transited through the UK, and it's hard to miss the top news story here: The unfortunate discovery of horsemeat in frozen beef burgers on what appears to be a massive scale. The scandal has provoked a recall of the burgers with…

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Mobile Device Market Eludes HP

Hewlett-Packard Co. is taking another stab at the tablet market. This week at the Mobile World Congress in Barcelona, Spain, the company unveiled the HP Slate 7, a low-end tablet powered by the Android operating system and priced at $169. The product provides an affordable entry point for consumers looking to buy a tablet under…

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With Counterfeit Components, Buyer Beware

A 2012 study by market research firm IHS found that more than 12 million counterfeit electronics and semiconductor components have entered the distribution chain since 2007, with 57 percent of all counterfeit parts obsolete or end-of-life components. Many of these parts make their way into mission-critical industries, such as defense and aerospace, where a malfunctioning…

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Avnet Tapped Among Fortune’s “World’s Most Admired Companies”

PHOENIX—Avnet, Inc. (NYSE:AVT), a global value-added technology distributor, was recognized on Fortune magazine's 2013 “World's Most Admired Companies” list. Avnet placed No. 1 for the fifth year in a row in the Wholesalers: Electronics and Office Equipment category. Fortune continues to acknowledge Avnet as a leader in people management, social responsibility, quality of management, and…

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