How Do You Buy?

Earlier this week, I had an experience that got me thinking about where and how people buy. I've come to the conclusion that buyers in all walks of life put up with things online that we would never tolerate in a retail store. I received a “personal” email from a leading printer manufacturer telling me…

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The Specialized Distributor Option

Smaller component suppliers sometimes have a hard time getting the personal attention of big distributors. If you are number 47 on the list of DC-DC converter suppliers, your product might not be mentioned by a distributor's applications engineer. If yours is not a household name, a salesperson is likely to steer a customer toward a…

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Mouser & Taoglas Sign Global Distribution Agreement

MANSFIELD, TEXAS — Mouser Electronics, Inc., regarded as a top design engineering resource and global distributor for semiconductors and electronic components, today announced a new global partnership with Taoglas Antenna Solutions, a leading M2M antenna provider for external and embedded antenna solutions. Mouser’s new worldwide agreement with Taoglas Antenna Solutions will provide design engineers and…

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Distributors Tap Into DIY Movement

Electronics distributors are seeking to tap into the growing “do-it-yourself” (DIY) movement in electronics through some unique incentive programs. Starting today, Jameco Electronics will begin paying royalties on design kits. The program, dubbed “Club Jameco,” provides designers with the opportunity to generate revenue without taking traditional business risks associated with sourcing components, designing packages, and…

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CEOs to California: Lose Our Number, Please

The honeymoon is clearly over between the state of California and business. A recent survey conducted by Chief Executive magazine rated Texas as the friendliest US state for business. California ranked 50th. I'll admit that was kind of shocking. Silicon Valley is still the gold standard for technology development. Though the magazine's survey was not…

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