The Link: Social Media & Tech Marketing

Too many marketers in the tech sector are jumping on the social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used to merely push out promotional content. That's a great way to alienate your community or customer prospects. They'll tune out instantly. Yes, social media is important,…

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BCD to Acquire Auramicro

SHANGHAI, China — BCD Semiconductor Manufacturing Limited (“BCD Semiconductor”) (Nasdaq:BCDS), a leading analog integrated device manufacturer, or IDM, based in China, specializing in the design, manufacture and sale of power management integrated circuits, or ICs, today announced that it has acquired Auramicro Corporation, a private company incorporated in Cayman Islands with main operations in Taiwan,…

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Rocketick Secures Strategic Investment From NVIDIA

TEL AVIV, Israel — NVIDIA GPU Technology Conference, 2011 – GPU-based logic simulation provider Rocketick has completed a strategic B-round investment led by NVIDIA, the Silicon Valley-based leader in visual and parallel computing. This marks NVIDIA's first strategic investment in Israel. In parallel, NVIDIA will become a product licensee of Rocktick's flagship product, RocketSim, the…

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WIMM Announces Partnership With Foxconn

LOS ALTOS, Calif. — WIMM Labs, creators of an innovative platform to enable a new class of personal connected micro devices that deliver information at a glance in a wearable form factor, today announced a second round of financing from Hon Hai Precision Industries, the world’s largest electronics manufacturing services (EMS) company. “As digital information…

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Hands-Free Outsourcing Makes Its Debut

From Bluetooth to Wii to pilotless drones, “hands-free” operation is the wave of the future. Can management of the disaggregated supply chain also become hands-free for original equipment manufacturers? “Concept-to-product” outsourcing helps OEMs avoid the process of managing and hand-holding multiple suppliers, thereby allowing them to focus on market priorities, like product conceptualization, developing the…

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The Nokia Era Is Over

“Problems Deepen at Nokia.” That was the headline I first thought of when I started writing this blog. Then it struck me that the current market situation is reflecting more than just problems at the world's (still) biggest wireless handset manufacturer. A major upheaval is occurring right in front of us, and it features a…

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Near Field Communication Serves Up Supply Chain Link

I have been seeing a close link for the past three years between supply chain management in the electronics industry and online advertising, especially the ad networks serving up content. Last week, {complink 2294|Google}, along with partners Sprint, CitiGroup, MasterCard, and FirstData, unveiled a platform that would enable consumers to ditch the plastic credit cards…

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