Oracle Expands SCM Cloud Offering

Today, Oracle has announced Release 13 of its Oracle Supply Chain Management (SCM) Cloud offering, aimed addressing the need for flexibility, collaboration, and customer-oriented focus that high-tech supply chains want to remain competitive and agile in the face of market volatility. In addition, the solution has the potential to help increase margins, reduce inventory costs,…

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Sorry, There’s No Published Roadmap to Winning Marketing Investment

Using published formulas for marketing investment levels is sort of like using online driving directions. They could work. But do they take into account variables like construction, weather conditions, accidents or commute hours? How often have you been jammed after using online driving advice?   Similarly, I'm warning against applying formulaic calculations for establishing marketing…

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