Analyzing Consumer Preferences & Buying Behaviors

Every link in the supply chain can benefit from understanding what consumers expect when buying electronics and how behaviors have changed over time. Understanding the Customer Journey Consumer engagement varies by industry. The trends, preferences, and expectations differ based on what is being purchased. Analyzing industry-specific shopping behaviors reveals valuable insight that benefits suppliers, manufacturers,…

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As Apple Jilts Imagination, MIPS Goes on Block

MADISON, Wis. — Imagination Technologies Group disclosed Thursday (May 4) that it has started a “dispute resolution procedure” with Apple, as their negotiations have stalled. With the potential loss of Apple — which accounts for about half of the U.K.-based company’s revenue — looming large, Imagination is fighting for its survival. Not coincidentally, the company revealed plans…

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Tame the Supply Chain Complexity Beastie

It’s easy to say, “Reduce your product portfolio and you will reduce your supply chain complexity.” In reality, that is simply not true. Real world dynamics don’t truly support conceptual ideas of “less is more.” Companies are driven to increase profits, and new products help drive demand, which brings more sales. That scenario is not…

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Samsung Could Pass Intel in Chip Sales

SAN FRANCISCO—Thanks to surging memory chip prices, South Korea's Samsung Electronics Co. Ltd. could knock Intel Corp. from its familiar perch atop the chip vendor sales leaders as soon as this quarter, according to market research firm IC Insights Inc. Samsung, the industry leader in memory chip sales, is benefiting from a precipitous rise in…

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C&K: Accelerating its Digital Transformation

C&K hires new CMO to help drive its digital transformation strategy to better support its customers and distribution partners. Electronic component manufacturers are starting to transform their businesses through digital technologies to drive growth and improve operational efficiencies and relationships internally and with customers and partners. C&K, a nearly 90-year-old manufacturer of electromechanical switches, is…

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