Apple Drops Imagination

MADISON, Wis. – Apple has notified Imagination Technologies Group, a key GPU core licenser to Apple for years, that it will no longer use Imagination’s intellectual property in new products. Imagination disclosed the Apple cutoff on Monday (April 3).  For the U.K.-based graphics IP firm, whose GPU core technologies have been intrinsic to Apple’s phones, tablets, iPods, TVs…

Details

Avnet: Igniting the Brand and Soul of a Distributor

Kevin Sellers joined Avnet Inc. as chief marketing officer about 18 months ago after a 23-year stint at Intel Corp., one of the electronics industry’s most successful companies from a revenue and branding perspective. It’s no wonder therefore that some of Sellers’ experience at Intel would rub off on Avnet which today launched a global…

Details

NTC Thermistors Deliver Precise Temperature Measurement

Temperature measurement accuracy is an essential part of many electronics designs. This is especially true in consumer, industrial and automotive electronics applications where the functionality or efficiency of an entire system is often dependent on temperature-based variables. With recent advances in surface-mounted negative temperature coefficient (SMD NTC) thermistors, designers, engineers and purchasers – all involved…

Details

Avnet Rebrands, Unveils the New Avnet.com

Avnet.com users woke up Monday to a freshly redesigned and completely overhauled website spotting a new corporate tagline, logo and color – green is in and red is out. These are all elements of a revamped promotional and global branding campaign heralding the fundamental reorganization and strategic business repositioning being carried out at one of…

Details

Master Electronics Turns 50, Celebrates and Preps for ‘Massive’ Disruptions

2017 is a landmark year for Master Electronics. It marks 50 years since Ike Nizam founded the specialty electronics component distributors in a southern California apartment. That’s not all that’s noteworthy about 2017, though. Master Electronics is this year implementing a strategic reinvention campaign to enable it remain nimble and innovative serving small and mid-tier…

Details