Why Burger King Is a Better Role Model for the Electronics Supply Chain Than Amazon.com

Ever since it pioneered the virtual-storefront revolution, Amazon.com has often been cited as the gold standard for fast and cost-effective product delivery. Though there is no doubt that the “Amazonification” of fulfillment has changed expectations of customers in all channels, this omnichannel model doesn't necessarily translate to success in the electronics sector. In fact, I…

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How Augmented Would You Like Your Reality?

Do you recall the original Terminator movie starring Arnold Schwarzenegger portraying a cyborg sent from the future to kill someone in our time? On a number of occasions during the movie, we saw the world through the cyborg's eyes, with additional information being overlaid on the scene he was observing. This was an early depiction…

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Amphenol Awards Mouser & TTI

Mouser Electronics, Inc. and TTI, Inc. have received the 2013 Global Partnership Award for distributor excellence from Amphenol Corporation. The prestigious international award was presented to Mouser and TTI executives at the recent Electronic Distribution Show in Las Vegas, Nevada. TTI, Inc., is the leading global distributor of interconnect, passive, electromechanical and discrete components. The…

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Doing Business in Korea, Part 2

Smith & Associates – which is celebrating its 30th year in business this week — opened its office in Seoul in 2000. Although electronics behemoths such as Samsung, LG and Hynix are headquartered in Korea, Choon Byun, Smith’s president for Asia-Pacific, said relationships still matter when it gets down to buying and selling components. In…

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Component Trends: Two Notable Moves in May

Neither component leadtimes nor pricing seem poised to budge during the month of May, according to Avnet Electronics Marketing’s Market and Technology Trends report. But buyers shouldn’t be deceived by the apparent stability:  upward activity in discretes and memory may signal a pull-through effect on other components. Avnet product experts in discretes report leadtimes for…

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Mouser Shipping Freescale Freedom Development Platform for Xtrinsic Sensors

MANSFIELD, Texas — Mouser Electronics, Inc. is now shipping the Freescale Freedom Development Platform for Xtrinsic Sensors. This small Arduino‑compatible Freedom development board from Freescale Semiconductor is a cost-effective platform for evaluating Freescale's digital gyroscope, accelerometer, magnetometer, and position sensors. The Freescale FRDM‑FXS‑9AXIS Freedom Development Platform available from Mouser Electronics allows developers to program and…

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