Why Leverage Native Ads?
Native ads outperform banner ads on every engagement metric, according to IPG Media Lab.
- Native ads deliver 82% more brand lift
- Native ads are viewed 53% more than banner ads
- Native ads deliver 53% higher purchase intent
Premium native ads see higher engagement than traditional, non-native display advertising, which include banner, rich media and sponsorship ads, in the United States. For example, the average click-through rates (CTR) rates for premium native ads on mobile devices were more than 4X higher than the average CTR of traditional display ads without the look and feel of site content, according to a BI Intelligence Report.
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