manufacturing, resiliencyomnichannel, distribution, customers, band, loyalty

6 Pros and Cons of an Omnichannel Distribution Strategy

An omnichannel strategy is great for customer service, but it can be challenging to implement. Omnichannel requires a fine-tuned system that functions across multiple channels, mostly in-store and online. No matter where the customer interacts with the company, the experience is the same. This strategy isn’t to be confused with multichannel marketing, which only uses…

distributors

It’s Official: Amazon is Selling Components

The announcement heralds “convenience, business-only selection and pricing and free two-day shipping.” “Catalog distributor” you say? Nope.  Amazon.com/business, which was announced today. In many ways, it’s the distribution industry’s worst nightmare. To date, the esoteric, complex and often-expensive electronics components that engineers use to design high-tech products were sold predominantly directly from suppliers or through…