manufacturing, resiliencyomnichannel, distribution, customers, band, loyalty

6 Pros and Cons of an Omnichannel Distribution Strategy

An omnichannel strategy is great for customer service, but it can be challenging to implement. Omnichannel requires a fine-tuned system that functions across multiple channels, mostly in-store and online. No matter where the customer interacts with the company, the experience is the same. This strategy isn’t to be confused with multichannel marketing, which only uses…

Friends — Not Social Media — Prepped me for the C-Suite

In the ’50s and ’60s back in the neighborhood, “real social interaction” preceded all of today’s empty suit social media communications. When we were teens, we were doing things like marketing, organizing events and, most significant, developing social skills and learning life lessons on the playground…without parental guidance and fanfare. Social media truly benefits so…