Editor’s note: This is the first of two parts. We are in an unprecedented age of the “4th Industrial Revolution” — a phrase coined by the World Economic Forum’s Executive Chairman Klaus Schwab back in 2015. It heralds the breakthroughs in numerous emerging technologies that are being embraced across all industries and in the public…
An omnichannel strategy is great for customer service, but it can be challenging to implement. Omnichannel requires a fine-tuned system that functions across multiple channels, mostly in-store and online. No matter where the customer interacts with the company, the experience is the same. This strategy isn’t to be confused with multichannel marketing, which only uses…
The printed circuit board (PCB) industry has experienced rapid growth in recent times and studies show that predictions for the future are equally as optimistic. What is the key to this growth and what is driving it? Part of the reason is printed circuit boards are a building block for everything electronic. PCBs are used…
A public relations (PR) crisis can spread in a variety of ways today — especially on TV, online and through social media — that will impact your brand forever. How quickly you respond is critical. Without giving you a lecture: When things are calm I strongly hope you are establishing your brand mission, attributes, and creating goodwill in…
In the ’50s and ’60s back in the neighborhood, “real social interaction” preceded all of today’s empty suit social media communications. When we were teens, we were doing things like marketing, organizing events and, most significant, developing social skills and learning life lessons on the playground…without parental guidance and fanfare. Social media truly benefits so…