Evan de la Torre of Challenger Performance Optimization Discusses the Special Skills Needed for Complex B2B Sales

Atlanta, GA – In a follow-up webinar to one of the most highly rated presentations at ECIA's Executive Conference, Evan de la Torre gave listeners invaluable insights into the challenges of complex sales such as those within the electronics component industry. The high tech B2B sales process has been turned upside down by globalization, the…

Melanie Pizzey, TTI Vice President, Global Business Operations, Will Chair 2019 Executive Conference Committee

Atlanta, GA – ECIA is pleased to announce Melanie Pizzey has accepted leadership of the 2019 Executive Conference. Melanie will chair the ECIA Conference Committee to set the direction, choose topics and select speakers for the 2019 event scheduled for October 20-22, in Rosemont, Illinois. Melanie has been with TTI for 33 years, holding various…

Experts Advise on Avoiding Counterfeit Components

Counterfeit electronics remain the bane of the electronics industry. Fake parts create safety hazards, siphon off profits, and tarnish corporate images. Image courtesy: Pixabay The problem is huge by all accounts, and probably underreported. The fake semiconductor market has reached $75 billion according to Industry Week, while Havocscope estimates that $169 billion in counterfeit parts…