How Engineers View Demand Creation

Engineers should be thrilled by all the attention they’re getting these days. Component makers, manufacturer’s reps and now distributors have all pledged to be the designer’s best friend. The industry’s’ two largest distributors, Avnet Inc. and Arrow Electronics Inc., have invested heavily in field applications engineers (FAEs) and in the maker movement — Arrow has…

TTI’s Gallagher on Distribution: ‘You have to Adapt’

Over the past few months the complexion of the electronics distribution industry has radically changed. Qualcomm’s acquisition of NXP has marked the largest supplier merger to date; and distributor Avnet Inc. sold off its systems business and acquired catalog competitor Premier Farnell. Although those two events don’t directly impact leading IP&E distributor TTI, Inc., this…