E-Commerce Gets Beyond Brown Boxes

Traditional retailers have long known that as important as a product is, how it’s packaged is equally important, at least when a product is sitting on the shelf. Now, however, with e-commerce becoming a regular part of the retail landscape, e-tailers are starting to ask themselves about the role of packaging in on-line sales. What’s…

Analyzing Consumer Preferences & Buying Behaviors

Every link in the supply chain can benefit from understanding what consumers expect when buying electronics and how behaviors have changed over time. Understanding the Customer Journey Consumer engagement varies by industry. The trends, preferences, and expectations differ based on what is being purchased. Analyzing industry-specific shopping behaviors reveals valuable insight that benefits suppliers, manufacturers,…

IoT Revolutionizes Customer Retail Experience Through Inventory Control

More than ever before, consumers want the products that they want and they want them available immediately. In fact, lack of the right inventory costs retailer’s sales. By automating inventory visibility using Internet of Things (IoT) technology, retailers can significantly reduce the cost of inventory distortion, overstock, stock outs and shrinkage.  Electronics retailers have potentially…