Survey to Gauge Social Media Use Within Supply Chain

Which social media networks are most effective for companies within the logistics and supply chain industries? What are the key benefits realized by companies who use social media?  What challenges do companies face? Fronetics Strategic Advisors, a management consulting firm, is conducting its annual survey on social media within the logistics and supply chain industries. …

Reverse Logistics and Consumer Electronics: A Booming Business

When is the last time you sat in a waiting room or on a bus without people staring down into their phones or tablets? Do you remember your first, or second, or third television, radio, computer, or phone? Can you recall how you disposed of them? The Consumer Electronics world is exploding. It’s growing, and…

Use Social Media to Reduce Returns

Consumers are using social media to help them make purchase decisions.  An infographic by Invesp provides key details including that:  4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a  favorite on Twitter, Facebook or Pinterest. 50% of those purchases take place within a…

Buyers: Online Research Essential to Supplier Selection

The 2014 UPS B2B Buyers Insight Study found that buyers consider online research essential to the supplier selection process. Industrial supplies purchasers were asked to identify their preferred method for researching industrial products.  The majority of respondents reported that a supplier’s website (68%) and search engines (52%) are their preferred methods. Similarly, respondents were asked to identify…

Be Smart When it Comes to Choosing Social Networks

When it comes to social media and the supply chain, popularity isn’t everything. With more than 1.3 billion users, Facebook is the most popular social network. Your B2B business should not use Facebook just because of its popularity.  Rather, your business should use Facebook (or not) because it fits into your marketing and business strategies.…

Social Lurking Won’t Grow Your Business

I wrote previously about the opportunities companies within the logistics and supply chain industries can realize through social listening. I cautioned that to reap the benefits and seize the opportunities afforded by social media, companies need to use the information and intelligence gathered. Using the information and intelligence gathered is essential. There is; however, another…