What Consumer Electronics Companies Need to Know About YouTube

YouTube is a Google-owned video sharing website.  Trending YouTube videos include Farmer Derek Klingenberg’s “Serenading the cattle with my trombone” (more than 5.3 million views) and PSY’s “Gangnam Style” (more than 2 billion views). YouTube is, however, more than music videos and farmers with trombones.  YouTube is an essential business tool for the consumer electronics…

Social Media Influences Consumer Electronics Purchasing

A CEA study found that 24 percent of consumers who use social media say that they always or almost always refer to social media websites before they make a consumer electronics purchase.  For high engagement users (13.5 or more hours per week) this increases to 65 percent. Consumers not only turn to social media websites,…

When it Comes to Reverse Logistics, Flexibility Matters

Logistics is logistics is logistics– right?  Wrong.  The direction the product is moving in the supply chain – forward or backward – makes a difference. Forward logistics, or the forward supply chain, is all about getting the product to market.  In contrast, reverse logistics, or the aftermarket supply chain, is inclusive of events that move…

EPS Adds to Roster of Executive Bloggers

Continuing its mission to empower, inform and connect professionals within the underserved global electronics purchasing and supply chain community, Electronics Purchasing Strategies (EPS) has engaged five consultants and strategists to contribute perspectives, share best practices and discuss the latest industry developments via monthly blogs. Beginning in February, EPS will feature blogs by the following contributors:…