Avnet: Igniting the Brand and Soul of a Distributor

Kevin Sellers joined Avnet Inc. as chief marketing officer about 18 months ago after a 23-year stint at Intel Corp., one of the electronics industry’s most successful companies from a revenue and branding perspective. It’s no wonder therefore that some of Sellers’ experience at Intel would rub off on Avnet which today launched a global…

Avnet Rebrands, Unveils the New Avnet.com

Avnet.com users woke up Monday to a freshly redesigned and completely overhauled website spotting a new corporate tagline, logo and color – green is in and red is out. These are all elements of a revamped promotional and global branding campaign heralding the fundamental reorganization and strategic business repositioning being carried out at one of…

Avnet Appoints Marketing Executive

Phoenix, Ariz. – Avnet, Inc. (NYSE:AVT), a leading global technology distributor, today named Kevin Sellers to the newly created role of vice president of corporate marketing and communications. Sellers will be responsible for leading Avnet’s corporate branding strategy and awareness efforts, along with managing executive and employee communications, public relations, social media and Avnet’s digital presence.…