B2B Branding Trumps Consumer Marketing Challenges

Brands are about identity. They’re designed to separate entities from one another, like one rancher's steer from another. For business success, they must stand for something meaningfully different from competitors to their audience, community, customer base, etc. True in every business, it may be even more important for the global electronics OEM who are living…

New Regs Make Shipping Waves

Electronics OEMs rely on ocean shipping for transporting much of the heavier goods used in manufacturing, as well as for moving finished product. Whether raw materials or manufactured goods, seaborne trade is a critical piece of the global economy as well. In fact, there are over 50,000 merchant ships trading internationally for all types of…

Mobile Industrial Robots (MiR) Launches MiR Finance – a “Robot as a Service” (RaaS) Leasing Program

HOLBROOK, New York – Mobile Industrial Robots, the first mover and market leader in autonomous mobile robots (AMRs), launched its new mobile robot leasing program. Often refered to as ”robots as a service” (RaaS), leasing lets companies of any size—from small start-ups to multinational enterprises—deploy mobile robot solutions with low (or no) upfront costs and…