Chinese Smart Phones Capture Android Market

The smart phone market has historically been a huge battlefield and nothing about that is changing. In fact, if anything, it’s getting more competitive. It would be fair to say that this may be the year that the Chinese officially lead the smart phone market pack.  The market leaders have evolved rapidly. It can be…

Retail Needs to Get Its Groove Back

Is retail dead? This became the crux of the matter when I found myself invited to pitch in front of a leading retailer at the Advanced Technology Development Center (ATDC) at Georgia Tech. It was an exciting opportunity that was dulled when the name of the retailer was revealed.  They are losing market share to…

E-Commerce Gets Beyond Brown Boxes

Traditional retailers have long known that as important as a product is, how it’s packaged is equally important, at least when a product is sitting on the shelf. Now, however, with e-commerce becoming a regular part of the retail landscape, e-tailers are starting to ask themselves about the role of packaging in on-line sales. What’s…

Analyzing Consumer Preferences & Buying Behaviors

Every link in the supply chain can benefit from understanding what consumers expect when buying electronics and how behaviors have changed over time. Understanding the Customer Journey Consumer engagement varies by industry. The trends, preferences, and expectations differ based on what is being purchased. Analyzing industry-specific shopping behaviors reveals valuable insight that benefits suppliers, manufacturers,…