Distributors Assist Brands as They Enter Foreign Markets

Component manufacturers have the ambition to enter foreign markets but may face difficulty establishing their brands. Tapping into an emerging market – especially a largely fragmented region with differences in language, culture and levels of business maturity – can be daunting. Should suppliers establish a direct presence, acquire a local business or partner with a…

Nordic, Avnet Sign Distribution Deal

Nordic Semiconductor today announced it has signed a new agreement with Avnet (NYSE: AVT), a leading global technology distributor, covering the distribution of Nordic’s Bluetooth® Low Energy (Bluetooth LE), ANT+, IEEE 802.15.4, and 2.4GHz proprietary ultra low power (ULP) wireless connectivity solutions in the Americas. Effective immediately, OEM customers across Europe, Asia Pacific, the U.S.,…