E-Commerce Gets Beyond Brown Boxes

Traditional retailers have long known that as important as a product is, how it’s packaged is equally important, at least when a product is sitting on the shelf. Now, however, with e-commerce becoming a regular part of the retail landscape, e-tailers are starting to ask themselves about the role of packaging in on-line sales. What’s…

Analyzing Consumer Preferences & Buying Behaviors

Every link in the supply chain can benefit from understanding what consumers expect when buying electronics and how behaviors have changed over time. Understanding the Customer Journey Consumer engagement varies by industry. The trends, preferences, and expectations differ based on what is being purchased. Analyzing industry-specific shopping behaviors reveals valuable insight that benefits suppliers, manufacturers,…

Samsung Could Pass Intel in Chip Sales

SAN FRANCISCO—Thanks to surging memory chip prices, South Korea's Samsung Electronics Co. Ltd. could knock Intel Corp. from its familiar perch atop the chip vendor sales leaders as soon as this quarter, according to market research firm IC Insights Inc. Samsung, the industry leader in memory chip sales, is benefiting from a precipitous rise in…