The US manufacturing index is at its lowest level since 2009. This is sobering news for the industry and for the economy. Within the industry, it is clear that the road ahead is not flat, straight, or even smooth. For companies to not just survive, but to also succeed, action needs to be taken. In…
The 2014 UPS B2B Buyers Insight Study found that buyers consider online research essential to the supplier selection process. Industrial supplies purchasers were asked to identify their preferred method for researching industrial products. The majority of respondents reported that a supplier’s website (68%) and search engines (52%) are their preferred methods. Similarly, respondents were asked to identify…
Is your company just talking about products? Does it talk to the market at all? Does it express perspectives on trends, changes and what’s happening in your special area? Do you have the goal of focusing positive attention on your brand by demonstrating the company’s depth of expertise or the need for change? In a…