Delivering a B2C Customer Experience in a B2B World

Customer experience matters more than ever because today’s consumers expect greater responsiveness in their daily lives. A much-quoted study by experience management services firm Walker Information predicted that by the end of 2020, customer experience will have overtaken price and product as the key brand differentiator. This reality also is reflected in expectations in the…

Covid-19. factory activity, reshore, rightshore

U.S. Manufacturing Closes 2020 on a High Note

U.S. manufacturing activity in December surged to its highest level in more than two years despite supply chain disruptions and Covid-19-related employment constraints. The Institute for Supply Management’s purchasing index, the PMI, reached 60.7 last month, an increase of 3.2 percent from its November reading. Any reading above 50 indicates manufacturing expansion. The tech industry…