Distributors Assist Brands as They Enter Foreign Markets

Component manufacturers have the ambition to enter foreign markets but may face difficulty establishing their brands. Tapping into an emerging market – especially a largely fragmented region with differences in language, culture and levels of business maturity – can be daunting. Should suppliers establish a direct presence, acquire a local business or partner with a…

Rutronik Team to Focus on Start-Ups

Rutronik24, the sales organization of Rutronik Elektronische Bauelemente GmbH, set up a dedicated team called “BaseCamp” to focus on start-ups, dealing exclusively with the needs and projects of young, innovative companies. In addition to supplying components, the team also offers comprehensive and individually tailored consulting services. To Andrea Bissinger, Director Sales Global at Rutronik24, supporting…

Osram’s OSLON Square LEDs Now Available from Rutronik

Rutronik, Inc., a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and products and technology solutions for IoT and embedded systems, has announced the availability of Osram’s OSLON® Square Series LEDs, a family of compact high-power LEDs that deliver superior performance in a wide range of high-density lighting applications. Designed…

Rutronik Receives Top Awards

Rutronik, a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and products and technology solutions for IoT and embedded systems, received top honors from Elektronik magazine’s annual “Distributor of the Year 2018” readers’ choice award, earning seven first-, six second-, and eight third-place awards. In the magazine’s annual “Distributor of the Year” awards, distributors…

Rutronik & Yageo Ink Pact for Ceramic Caps & Resistors

Rutronik Inc., a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and products and technology solutions for IoT and embedded systems, and Yageo Corporation, a global manufacturer of passive components, have entered into a long-term agreement regarding the supply of ceramic capacitors and resistors. As a result, Rutronik has secured…

Rutronik & Osram Expand Deal to North America

Rutronik Inc., a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and product and technology solutions for IoT and embedded systems, has expanded its franchise agreement in North America with Osram Opto Semiconductors, a worldwide leader in optoelectronics for illumination, visualization, and sensor technologies. The agreement is effective October 1,…

Rutronik Partners With Ultra Librarian

The e-commerce platform www.rutronik24.com has launched a new feature enabling developers to choose between different CAD models of the components available on the site and download them for use in their own design programs. To achieve this, Rutronik24 has partnered with Ultra Librarian. Rutronik24 is working with Ultra Librarian, a platform that offers development engineers…

Rutronik Releases Bluetooth Study

Engineers at Rutronik, a leading global broad-line stocking distributor of a comprehensive range of electronic components, semiconductors, and products and technology solutions for IoT and embedded systems, have conducted a new study on the latest generation of Bluetooth Low Energy through a series of extensive real-world tests. Aimed at determining the communication range, data throughput,…

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Germany’s Rutronik Expands its Presence in the Americas

For decades, U.S.-based electronic component distributors’ global growth strategy was acquisition. Beginning with the EU, American distributors acquired foreign competitors to establish themselves in a geographic market. The same is true for Asia-Pacific, and acquisitions there will likely continue. For foreign distributors entering the Americas the trend has been different. While there have been acquisitions—by…