Survey to Gauge Social Media Use Within Supply Chain

Which social media networks are most effective for companies within the logistics and supply chain industries? What are the key benefits realized by companies who use social media?  What challenges do companies face? Fronetics Strategic Advisors, a management consulting firm, is conducting its annual survey on social media within the logistics and supply chain industries. …

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Social Media Isn’t Social (Al Said So)

People that have been successful in one career tend to re-create that success in the next—even if the ‘next’ career technically is retirement. Al Maag, former longtime communications officer for Avnet Inc., has published a book drawing from his experiences in life and at global distributor Avnet. Al’s book, Social Media Isn’t Social (SparkPress), on…

Customers Are Online. If You Aren’t, You Are at a Disadvantage

Buyers online. They are conducting research and gathering information so that they can make a purchase. Will your company show up when the buyer conducts an online search? If your company doesn’t rank on the first page of the search engine results it is unlikely that your company will be found by the buyer. (Page…

Five Ways NA Automotive Suppliers Can Improve Social Media

Troy, Mich. — North America’s top automotive OEM suppliers can significantly boost the engagement and effectiveness of their social media efforts by focusing on five key fixes, according to a proprietary study conducted by Bianchi Public Relations, Inc., a PR firm specializing in the automotive supplier and business-to-business sectors. The study, “Social Media and Automotive…

Use Social Media to Reduce Returns

Consumers are using social media to help them make purchase decisions.  An infographic by Invesp provides key details including that:  4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a  favorite on Twitter, Facebook or Pinterest. 50% of those purchases take place within a…